Starbucks should offer free WiFi. Better yet, I’d like to see them buy meetup.com and offer free WiFi to attendees of affinity group meetings and perhaps permanent free WiFi to meeting organizers. If they were smart, they would do two things 1) seed new groups by empowering their employees to create groups based on their own interests, and 2) encourage groups to host telework days from local Starbucks, guaranteeing where each attendee gets free WiFi for the day (and perhaps a headset for their softphones.) Better yet, host text conferencing rooms too so affinity group members (especially in professionally-oriented groups) in one place can meet others somewhere else and talk shop, or some such vision of community bliss happy talk.
But seriously, I think that’s a brand loyalty winner that increases same store sales…(something to consider when you’ve already papered the entire Earth with Starbucks… an inescapable fact in Shanghai, where a cup of coffee did taste the same and *surprisingly*, cost about the same…talk about a well-integrated distribution network.)
Shanghai, where a cup of coffee did taste the same and *surprisingly*, cost about the same…talk about a well-integrated distribution network.)