What would happen if a brand of significance were to have a public feedback mechanicsm, such as a trackback URL for every public page of their Web site…would it enhance their customers’ brand experience?
If you encourage a dialogue with your customers on every product, service, statement of customer commitment or value proposition you can:
- Gather and publicize positive feedback.
- Make a very public pubic effort to resolve reasonable beefs.
This has real potential to build a community of fierce brand loyalists.
It could also be a train wreck.
Who wants to be first?