UPDATE: I still like the blog but I should have Googled Amanda Chapel first before giving her credit for affixing her name to a blog that will bare it all on the ins and outs of PR at the "image factory." Thanks to Kami Huyse for pointing this out. I wouldn't put my name on what 'Amanda' writes either, and I'm not sure I even have the stomach for doing it anonymously. I think the dead giveaway was in not providing a mailing address to get in her dead pool. The blog is still fun, but without a real name it has to earn credibility points from now on.
Maybe its just because I'm in the PR business but this blog is fun (and perhaps insightful), but in an "at the expense of others" kind of way. Unlike Spin Bunny I think this one will last, if only because the author is bold enough to put her name on some really bold writing. Good luck Amanda. .